Toyota’s New Car Buying Experience Through Augmented Reality
Experience Toyota cars from the comfort of your home through the power of AR.
You don’t need to go up to a car showroom to check out a new car that you want to buy. You can now experience Toyota cars remotely through Augmented Reality.
You can be a part of the new revolution and preview the Toyota cars from anywhere and everywhere. You can try out this app to check out various Toyota car models virtually.
Saatchi & Saatchi are working in partnership with Vertebrae to bring out a fantastic AR experience for Toyota to expand its customer experience and make it more real. The aim is to bring virtual vehicles to their potential customers across geographies so that they can experience the features of the car in person.
What’s more, they don’t even have to download any apps to do so! It will be delivered to you through digital media, so when you click on the ad banners on Social Media; you will be directed to the AR experience of Toyota.
The best part about this new development is that it does not require any apps but still lets the customers experience the new car in every possible way, helping them make a quick buying decision.
Vertebrae have been helping brands develop 3D as well as AR representations of their products. Therefore, it is of great interest for the customers as well as technology enthusiasts.
In the words of Chris Pierantozzi, the Executive Creative Director at Saatchi & Saatchi’s “Vertebrae’s technology is groundbreaking because it allows brands ranging from Toyota to Crate & Barrel to empower every consumer to shop using 3D representations of their products in Augmented Reality, simulating an in-store experience online from just a mobile phone. The Vertebrae platform makes it easy to create and manage high-fidelity and lightweight 3D assets, and deploy and measure 3D & AR experiences seamlessly across any digital environment.”
“Vertebrae have unparalleled expertise in driving 3D & AR strategies for retailers, delivering ROI by removing the technical complexities, and adding value for merchants and consumers alike. Moreover, the future of ad engagement is all about personalized experiences at scale. This AR technology helps consumers deep dive into 10 Toyota models, creating a unique, immersive shopping environment”, he added.
Hence, the future for AR in-car technology looks very promising and has left consumers with a lot of anticipation.
