Product Demo in VR: All Nippon Airways Turn Heads!

When VR technology was announced by tech companies, many experts predicted that it is going to play a significant role in many industries. Even though there was a downtime in industries pushing themselves to adopt new technology, now we find more and more companies embracing Virtual Reality.

All Nippon Airways (ANA) turned many heads recently with their take on virtual reality. The company used VR to showcase the new 777-300ER cabins to their clients. The user can navigate and see the products in close detail using VR.

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The VR experience was created by Mbryonic who partnered with Acumen, a product, and transport design consultancy to create the VR experience called “The Room”.

Source: Mbryonic

Nippon Airways had a great reception for their VR experience on 24th July, where they showcased the tech for the press and industry in Tokyo. The company plans to engage more prospects during the  ‘East Meets West’ event that is going to be held in London on 12th September.

One of the key factors that surprised the users was the amount of detail in the VR experience. Once the user wears the headset, they find themselves at ANA’s Holodeck, a futuristic rendition of the control panel at the front of the 777 aircraft.

They can then move on to the business class where they will find the virtual models of the new cabin. The best part about this virtual cabin is that it is in not all static in any nature.

Users can interact with the seats, cabin doors, the lights, and do much more. They can even order food and watch an in-flight movie.

Meticulously crafting the inside of a business class is quite an arduous take, but Mbryonic and Acumen have done an amazing job, to say the least.

What ANA did with VR is something that many companies wanted to do, but they had the point of reference to do so. This is why companies who adopt new technologies aren’t just influencing their clients, but also the industry itself.

With VR experiences, the cost that it would take to do the same in real life can be reduced by a significant margin. It is less expensive for the company, and design changes can be made on the fly digitally, saving the funds that would have been used for prototyping.

We can expect more companies to follow this trend in the near future!