Automakers Unite to Develop AR Windshield for Future Cars
Porsche, Hyundai and several other renowned companies have come together to invest in AR technology.
Automakers are consistently on a hunt to come up with innovative features that enhance the qualities of their vehicles. The newest addition is an Augmented Reality Windshield that promises to style up the already sexy quotient of Porsche and other big shot car brands.
Thanks to this brand new investment of Porsche and Hyundai, you can now enjoy a stylish and innovative AR windshield in your car that comes straight out of all the Bond movies you have ever seen in your life!
Porsche, Hyundai and several other renowned companies have come together to invest a whopping $80 million into this AR technology that has been developed by WayRay, a Swiss firm. This new highlight in cars makes them not just roadworthy, but also next level high tech savvy.
We are proud to announce $80M #RoundC investment led by #Porsche and joined by #Hyundai Motor, #JVCKENWOOD, #Alibaba, and other investors, aiming to become a $1B company next year. YAY to #HolographicAR! pic.twitter.com/8JnuFEun62
— WayRay (@WayRay) September 18, 2018
This AR windshield works innovatively and is responsible for projecting virtual objects overlapping the real objects that are seen onto the windshield. The exciting thing is that these AR elements can not only be enjoyed by the driver but also by the passenger.
Not just this, but the promotional photos of the company showcase the AR system of the windshields creating a display much like a video game with speed, lap time, breaking points and racing line. The only difference is that this AR system appears to be more real than virtual and that is precisely what makes this cutting-edge innovation stand out. This windshield has the potential to show the users free parking spots and construction zones, and this is just the start!
WayRay has been popular and in the news for a very long time, thanks to its holographic optical systems and futuristic approaches. It plans to open a branch in Germany next.
Talking about AR and the field of automobiles, there has been an undeniable connection between the two for years now. This new tech system raises the bar even higher given that the driver basically would not even need to look down to see the instruments since all the information and infotainment will be right there on the windshield. Cutting edge indeed!
