STAND is a wearables startup that has come up with an all-new product to deliver the perfect mix of fashion and function, which is also their company motto. Their product called BOLD has been designed as a discrete and small safety wearable in the form of a women’s jewelry to keep them safe wherever they go.
This product has already won a number of awards and has been recognized as a cutting-edge, innovative product that shows just how far we have come with the technology of the Internet of Things (IoT).
The product BOLD by STAND has been designed by two engineering graduates, studying at Queen’s University Belfast. This piece of wearable technology is just like jewelry with the end motive of keeping you safe and out of harm’s way.
It works by sending a message to all your five pre-defined contacts. You can activate it by touching a button if you feel unsafe at any point in time. The most significant USP of this product is that it does not need a mobile phone in order to function.
It serves a vital function and looks stunning at the same time.
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As shared by Emma McQuiggan, the Co-Founder of STAND, “When you’re walking home from the library at night, and it’s dark, and you’re alone, this product will give you confidence that you’re OK. It is needed to go with a normal outfit you’d wear on a night out. Otherwise, people won’t wear the device.”
Co-founders Emma McQuiggan and Ben Lindsay share that the end goal of BOLD is not for everyone to possess this device. The end goal, according to them, is for people not to require it at all.
This metallic wearable looks extremely cool and sleek and works by sending a Google Maps location to your family or friends. You can press one button to share your location with them and to tell them that you are safe.
Pressing the button twice tells them to call you in 10 minutes. If you press and hold the button, you will be conveying an emergency to them.
The founders share that they want people around the world to feel safe at all times, irrespective of whether they are indoors or out at any time of the day. This piece of wearable will cost you £199, which is actually a small price to pay for your safety and that of your loved ones.