This experience shows the animated yellow characters of Snapchat throughout the theme parks. As a part of Snapchat AR experience, company aims to create reality-altering lenses for all the theme parks globally . For the first time in the history of Snapchat, it has shaken hands with all the three significant theme park operators in the US i.e. Universal, Disney and Six Flags. Their vision this summer is to introduce park-specific lenses.
Snap vp partnerships Ben Schwerin mentioned, “We love working with our partners Disney, Universal and Warner Bros. to create augmented reality experiences that allow our users to connect with some of their favorite characters in a totally new way. We can’t wait for Snapchatters to have fun with these lenses when they visit the parks this summer.”
At Disney World, Disneyland and the other Disney theme parks across the world, Snapchatters can now turn themselves into animated cartoon characters such as Mickey and Minnie.
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This is the first time that Snapchat has launched this sort of an AR experience in the theme parks of Six Flags. The Universal and Disney experiences are already live in these theme parks. The Six Flag experience went live on July 2, 2018.
A Disney Parks spokesperson said, “Our fans are loving the Mickey Mouse and Minnie Mouse Snapchat lenses, which is just one of the many ways we are using the growing popularity of mobile technology to take the guest experience to the next level. Along with offerings like the all-new Play Disney Parks app, we can’t wait to use this amazing technology to connect Disney Parks guests with even more of their favorite characters and stories.”
The Universal Chief Digital Officer, Chris Crayner added, “At Universal Parks and Resorts we are laser-focused on new and creative ways to build deeper connections with our guests. As different digital platforms continue to evolve, we are constantly exploring new opportunities to engage our fans and grow the brand. The engagement metrics we’ve seen from the Minion AR partnership between Snap, Illumination and Universal Parks has thrilled us and is a great example of reaching fans on the platforms they live on.”