Shutterstock, the American stock photography, footage, music as well as editing tool provider has finally embraced the technology of augmented reality and launched its very first AR feature. It has announced the launch of an AR feature in its iOS app known as ‘View in Room.’ Thanks to this new feature, users of the Shutterstock app can now view any of the 250 million images offered by the technology company on a wall of their choosing.
This novel feature has been designed using ARKit. In order to exploit the complete possibilities of this new addition to their app, users can simply choose an image according to their preference and press the ‘View in Room’ icon. Then, you simply need to scan an appropriate location to view the ‘larger than life’ image on a huge wall. You can even resize the image by tapping on it in order to check the details. Once you are satisfied with it, you can download and buy it.
Jon Oringer, Founder of Shutterstock shares about this new development saying, “We have been committed to experimenting with cutting-edge technologies for over fifteen years. After years of advancing our in-house computer vision technology to enhance search capabilities on web and mobile, we are very excited to announce our first AR-powered mobile viewing experience for customers. This is yet another great project to have been developed from its initial iteration at our annual employee Hackathon, Hack to the Future. We decided to put this hack into production because of its potential to have an immediate customer impact.”
This is yet another innovative use of Apple’s ARKit that has been incorporated into one of the iOS apps. Shutterstock has finally joined the league of countless other conglomerates that help people live an entire experience with the help of augmented reality. AR is not what it used to be. Today, it has evolved by leaps and bounds and can assist users in actually viewing how a piece of furniture will look in their room before they click the ‘Buy’ button.
This new feature is bound to create a lot of interest and hype amongst the users of the app.