A tech start up Looxid Labs, attempting to develop system for recognizing user emotions in virtual reality (VR) earned a CES 2018 Best Of Innovation Awards in VR for LooxidVR, the company’s VR headset for eye tracking and EEG recording.
LooxidVR VR headset is lined with EEG sensors and cameras which track eyes therefore keeping a track of user’s brain activity, pupil dilation and eyeball movement. On a precise note, LooxidVR allows for capturing of brain and eye data which is time synced corresponding to the VR contents and thus generating an expandable API. This can have wide application in VR industries that require enhanced understanding of user’s emotional situation, for instance, preference, engagement and stress levels.
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The world’s largest consumer electronic trade show, Consumer Electronics Show (CES) is held at Las Vegas in January annually by the Consumer Technology Association (CTA). Among one of the most prestigious awards, a Best of Innovation Awards is awarded only to the best in class companies, which show the most impressive innovation in 28 categories keeping in mind its technology, design and value to the consumer. It was a phenomenal achievement for Looxid Labs, winning the 2018 CES Best Of Innovation Awards in VR sector, following in the footsteps of 2016 and 2017 winners Samsung’s Gear VR and Google’s Tilt Brush, respectively. It is a big moment for this young start up to stand next to and rub shoulders with the biggest innovative companies.
Visit the Looxid Labs booth to get a hands on with LooxidVR headset from 9th to 12th January. Visitors to booth can personally experience their brain activity and monitor their eyes inside a VR environment. They can also explore the possibilities of application of their physiological data to discover new grounds in VR user experience (UX) and even market research.