Google has risen to the challenge, and once again, has introduced augmented reality features for beauty brands as well as the users of YouTube. This consists of 3D advertisements for the mobile web that promises to enhance user engagement like never before.
Whoever uses YouTube knows that the display ads are nothing more than an annoyance. However, what would you say to three-dimensional display ads through interactive AR videos?
This AR feature introduced by Google enables viewers to test some products by the best makeup brands virtually. This has offered the perfect platform for all YouTubers and beauty fanatics to play with virtual makeup and check out the products they like before actually putting their money on them.
This has also opened new doors for influencers and beauty brands to showcase their latest products at a platform where the user engagement is at an all-time high.
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As a part of this AR feature, visitors can have multiple try-on sessions where they can test just how the best makeup products will look on them. All that is required here from the viewers is to put the camera into selfie mode, so that they can try out a stunning shade of lipstick or eye makeup, or just about any makeup product offered by celebrated beauty brands worldwide.
And the icing on the cake is that you can also find a “Buy” button in case you are satisfied with the product and wish to make a purchase.
It is interesting to note that MAC Cosmetics quickly jumped on this bandwagon to sample this feature on YouTube among many others. The world of beauty and makeup is no stranger to the augmented reality technology and the mixed reality technology.
There are already a plethora of apps and brands that allow you to virtually test the makeup you wish to buy in a no muss, no fuss manner. This new development in YouTube owned by Google is definitely a step in the right direction to create a much larger audience for YouTube lovers and ensure their constant engagement while on the platform.