Adverty Launches Ad Network For Mixed Reality
Companies and brands will now be able to showcase their products through virtual posters and hoardings while the users experience mixed reality.
With augmented and virtual reality gaining its popularity each day, Adverty is all geared up to take full benefit of this fresh mode for advertising and branding. The first of its kind advertisement collaborated with augmented and mixed reality was launched by Adverty with the World Tour of PuzzleAR for Microsoft HoloLens.
According to the team of Adverty, the future Augmented reality will be enjoyed through the aid of head mounted displays like the recently launched Magic Leap One and Microsoft HoloLens. Adverty aspires to set its place among the topmost companies catering to advertising technology with respect to this brand new platforms with the introduction of an advertisement network for mixed reality.
Using the platform provided by Adverty, companies and brands will now be able to showcase their products through virtual posters and hoardings that will be placed in to the real world for customers to explore the mixed reality experience.
Producers of Lisbon based Bica Studios has become the foremost company to take advantage of the Ad network by Adverty for monetary benefits and have teamed up with MR puzzle titled PuzzleAR: World Tour.
“Moving pieces of a puzzle around yourself in your real world surrounded by virtual objects all over your field of vision must be seen and experienced to believe it,” said Niklas Wallgren, Business Development Manager at Adverty. “Enabling a new revenue stream to app publishers by adding seamless, non-intrusive ads is what Adverty is all about and we’re looking to bring our monetization platform to more creators and content in the near future”.
Niklas further added that Adverty intends to rewrite the rules of digital marketing by stepping in to three dimensional advertisement world and amazing the consumers by adding mixed reality in their escapade.
VR and AR platforms gained popularity from the famous game Pokemon Go, and with the subsequent releases of Apple’s ARKit and Google’s ARCore the Augmented Reality tech seems to intensify its popularity and change the future of the entertainment world and digital marketing by adding up an extra dimension that will simply enhance and amaze the users.
