Adidas Chooses Augmented Reality to Sell Limited Edition Sneakers

ComplexCon convention is around the corner and is all set to woo the attendees with the exclusive product launches from different international brands. The two-day long trade fair will surely witness fresh releases by ace sneaker brands, but Adidas Originals has just taken the shopping experience to next level with the aid of Augmented Reality.

Instead of wasting your precious weekend by standing in dragged out queues to get your hands on the latest sneakers at Complex Con, you can actually binge on the Addidas Originals exclusives through mixed reality. The company has decided to go staff-less this year and use virtual and augmented reality platform to let the attendees shop without any hassle of standing in long lines.

The company intends to achieve an effortless and democratic point-of-purchasing till date. According to Chris Murphy, Senior Director of Digital Activation for Adidas North America the whole shopping experience is structured in a way that will take utmost care of buyers needs and it goes way beyond just buying sneakers. He also added that making the merchandise easily accessible through the smartphones of the consumers without any fuss of queues will amplify the enthusiasm of the users in the show.

Don’t sleep! @adidasoriginals @ComplexCon pic.twitter.com/TOtyVmdAF5

— Complex Sneakers (@ComplexSneakers) November 3, 2018

Adidas Originals products that will be available online through smartphones includes limited runs of Pusha T EQT Cushion 2, N.E.R.D. HU NMD, PW HU P.O.D. System along with a special Snoop Dogg collaboration who will be celebrating the silver jubilee of his album Doggystyle. The album will also be up for grabs for the customers. Dragon Ball Z fans can also seize the complete Dragon Ball Z collection, additionally, they will also get a second chance to grab the sold-out pairs of Dragon Ball Z Son Guko Restomod ZX500 and Frieza Yung-1.

All these amazing offers can be availed through the Complex App for iPhone or Android. Once you install the app on your smartphone you will gain full access to the Addidas Originals AR store. Once the app is synced the notifications about the product’s release and directions will be provided to the customer to ‘unlock the drop’ and shop the desired merchandise.